Branding You

In the summer 2017 issue of Private Investor, I wrote “Creating Mass Intimacy” as an introduction to the notion and need for advisors to create their own personal brand. Reflecting on that article – it seems I may have placed the cart before the horse as I spoke more about personal brand promotion and shared an inadequate explanation of what your personal brand actually represents.

http://www.pcmacanadamagazine.com/privatecapitalmarkets/spring_summer_2019/?pm=2&u1=friend&pg=70#pg70

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